I am Bahareh Behrouz

Product Designer

Based in Iran, Mashhad.

About Me

I’m Bahareh, a product designer with over 8 years of experience in turning complex ideas into intuitive, engaging digital products. I view product design as more than visual aesthetics, it’s a strategic process of problem-solving and value creation. By deeply understanding user needs and business goals, I design experiences that are both functional and meaningful, aiming to simplify interactions and positively impact users’ everyday lives.

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My Career Path

Product Designer - Eghamat24

As a Product Designer in this company, my key achievements include:


Design System Improvements:

  • Implemented and scaled a structured Atomic Design framework to enhance UI consistency and component reusability.
  • Defined and documented a comprehensive Design Token system for colors, typography, spacing, and more — bridging the gap between design and development.
  • Applied a hierarchical token naming structure to improve maintainability and support design scalability across products.


Improved the end-to-end hotel booking experience by identifying user pain points and optimizing key search and reservation workflows.

  1. Led the redesign of filtering experiences on Hotel Listing Pages (PLP) and Hotel Detail Pages (PDP), enhancing discoverability and ease of use.
  2. Designed and launched Child and Extra Bed booking capabilities, enabling more flexible family travel bookings and accommodation configurations.


Flight Product – UX Optimization:

  • Redesigned the flight booking experience with a focus on usability, accessibility, and conversion rate improvements.
  • Conducted UX audits, user testing, and data analysis to identify friction points and implement actionable design solutions.


Gasht Product – Purchase Flow Enhancement:

  • Refined the end-to-end tour booking flow to create a more intuitive and streamlined user journey.
  • Designed and delivered new interface components aligned with user needs and business goals.
April 2025 To Present [Full Time]

Product Designer - Iranserver

As a Product Designer in this company, my key achievements include:

  • Design System: Developed and maintained a design system comprising 30 core components
  • Ticket System Redesign: Streamlined ticket submission, implemented AI for article suggestions, and enabled user feedback
  • Finance Section Redesign: Optimized online and offline payment processes
  • Main Menu Redesign: Improved access to products
  • Homepage Redesign: Featured key products and highlighted VIP support and security services
  • Dedicated Server Pages Redesign: Enhanced pricing plan displays and categorized products for better user experience
2022 To March 2025

UI/UX Designer - IranServerCloud

As a UI/UX Designer in this company, my key achievements include:

  • Designing two user panels: customer and admin
  • Designing a proprietary design system
  • Improving the service management section of the customer panel for better access to features
  • Enhancing the product purchasing flow
  • Improving the appearance of customer and user panels
From 2020 To 2022

Design System & UI Designer - IranHotelOnline

As a UI Designer in the portal division, my key accomplishments include:

  • Designing a proprietary design system comprising 10 core components
  • Redesigning two portals: B2B and B2C
    • Enhancing product flow processes
    • Creating a modern and minimalist design for both user portals
From 2020 To 2021

User Interface Designer - Greenweb

As website designers, we were responsible for receiving design projects from clients and fully executing them

From 2019 To 2020

Project & Certificate

Website Design Iranserver

Costomer Panel Iranserver

Design System Iranserver

Create Ticket Iranserver

Replay Ticket Iranserver

Admin Panel Iranhotelonline

Support Panel Eghamat24

Flight Homepage Eghamat2‌4

Design System Eghamat24

Heli Air Monaco Application

Gestion Helicos Application

Child and extra person Eghamat24

Improving Filters & Sorting Eghamat24

Product Design - Rahnema College

User Experience – IDF Course

Design Thinking – IDF Course

UX Designer – IDF Course

UX Management – IDF Course

User Research – IDF Course

Information Visualization – IDF

UI Design – IDF Course

UI Design – IDF Course

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